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Is “Direct” Where You Want To Be?
Is “Direct” Where You Want To Be? This article takes a look at direct response marketing the associated ...- Authors: David C Florian
- Date: Jan 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 1—Analysis of Solicitations
Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct to Consumer: What Does it Mean for Financial Services
Direct to Consumer: What Does it Mean for Financial Services This article provides a contemporary perspective ... perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies ...- Authors: Eric Sondergeld, Patrick T Leary
- Date: May 2017
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing:The Mathematics of Tests
Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct ...- Authors: H Lund
- Date: Jun 1999
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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News Direct - September 2012 - Issue 65
News Direct - September 2012 - Issue 65 NewsDirect September 2012 issue ; 4294992104 9/5/2012 12:00:00 ...- Authors: Society of Actuaries
- Date: Sep 2012
- Publication Name: News Direct
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Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels
Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels This article looks at the attitudes ...- Authors: UNKNOWN Mark L Trencher
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship ... relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and distribution; ...- Authors: ANDREW DAVID COHEN, Leo Toralballa
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability
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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some ... the traditional profit measurement standards for direct marketing and then presents a more comprehensive ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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5th Annual Insurance Direct Marketing Forum & e-Commerce Assembly: Integrated Marketing
5th Annual Insurance Direct Marketing Forum & e-Commerce Assembly: Integrated Marketing This is an article ... Newscast." From News Direct, June 2007, Issue No. 56. 5th Annual Insurance Direct Marketing Forum & e-Commerce ...- Authors: Society of Actuaries
- Date: Jun 2007
- Publication Name: News Direct
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Five Ways to Beat the Recession: Insurance Direct Marketers Get the Good News
Five Ways to Beat the Recession: Insurance Direct Marketers Get the Good News Discussion of ways ... Recession: Insurance Direct Marketers Get the Good News Discussion of ways direct marketers have beaten ...- Authors: Kevin McKenna
- Date: Sep 2009
- Competency: Communication>Persuasive communication; Communication>Written communication; Leadership>Influence; Relationship Management>Relationships and trust; Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance